A lot has been written on the psychology of  online shopping, however some things need to be tested to see if "your" clientele responds differently than others.  I understand that few companies or web developers have the time to do a split test, but sometimes it's just as important as writing the sales pitch or creating the graphics. 

Lucky for you, I have taken the time to test this in the apparel decorating industry and the results are (to me) shocking!

If you have a decorated apparel online store, please take the time to utilize this research I've done....and if it increases your sales, maybe you can send me a donation (LOL)