|Ecommerce SEO add to cart testing|
A lot has been written on the psychology of online shopping, however some things need to be tested to see if "your" clientele responds differently than others. I understand that few companies or web developers have the time to do a split test, but sometimes it's just as important as writing the sales pitch or creating the graphics.
Lucky for you, I have taken the time to test this in the apparel decorating industry and the results are (to me) shocking!
If you have a decorated apparel online store, please take the time to utilize this research I've done....and if it increases your sales, maybe you can send me a donation (LOL)
The test was posed as a question: "Does it matter what wording I have for my call to action in getting someone to add a product to the cart"?
In this split-test,
the only variable we changed was the text displayed on
WINNING TEST: "Add To Cart" - 180 clicks - 18.0%
This test winner outperformed the control by almost 20